A presentation for a nonprofit program that aims to educate and engage young tweens/teens on how to make safer cosmetic purchases. 


The Challenge

As the original trailblazer in pushing for cleaner beauty, Campaign for Safe Cosmetics (CSC) protects people and the planet from harmful beauty products through advocacy and education. For over two decades, the program has provided resources on how to identify toxic ingredients and continues to raise awareness on how people can make safer, more informed purchases.

The Solution

In response to the recent surge of tweens and teens buying into the market of nebulous and vast skincare, a presentation was created to educate about age-appropriate ingredients and products. While increased awareness of bodies and healthy practices are great, making uninformed choices of inappropriate products can harm the sensitive skin of impressionable tweens and teens. The visual direction of the slides is playful and vibrantly bold to mirror the spirit of the young audience and exploring safe personal health and hygiene routines while staying consistent to the brand.